Meet Aletta, the London Brand Upending British Legacy Fashion
Freddy Coomes and Matt Empringham, the young British designers behind the new womenswear label Aletta, were raised on the Internet. “We didn’t grow up going to designer shops—the first experiences we had with fashion, with a capital F, were through a phone,” says Coomes. In their first collection, which debuted on Instagram this past March, […]
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