Jaguar will lay the foundation for its rebirth with tonight’s unveiling of the Design Vision Concept, which will preview the look of its next-generation electric cars.
The brand has already released several close-up images of the car, including a demonstration of how it will use the reimagined Leaper logo.
This appears to conceal a rear-facing camera, which could hint at the use of rear-view cameras rather than traditional mirrors – an element of the brand’s future models exclusively reported by Autocar last year.
Jaguar has also shown the car‘s rear end, confirming Autocar’s report that it will omit a traditional rear window.
It showcased the concept’s dramatic proportions, with a remarkably wide rear wheel arch and track, as well as a repeated contrast between smooth curves and hard-edged straight lines.
Conventional rear lights can’t be seen: they are either out of view of the preview shot or are concealed by the prominent slats running across the tail.
The image was posted to social media accompanied by the text “copy nothing”, reiterating the mantra of JLR creative chief Gerry McGovern – and a phrase that is derived from that of Jaguar founder William Lyons.
02 Dec 2024 Miami.Copy nothing.#Jaguar pic.twitter.com/NtLn7j1T7Y
— Jaguar (@Jaguar) November 20, 2024
The unexpected post comes in the wake of the strong reaction to Jaguar’s rebranding, which was detailed in full on 19 November.
“We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community,” said McGovern.
JLR CEO Adrian Mardell has described Jaguar’s rebirth as “a complete reset”, calling its new effort “something spectacular”.
The concept will be shown in full on 2 December at Miami Art Week in Florida, the US.
It’s set to preview a four-door electric GT, which will be the first in a three-car line-up due from 2026.
The production car, which recently began road testing, will pack north of 575bhp and have a range of more than 430 miles. It will be priced in excess of £100,000, positioning it as a rival for the Porsche Taycan.
