Sony and Honda to launch Afeela 1 saloon in 2026 with 482bhp


The saloon is 4915mm long with a wheelbase of 3018mm and a roofline at 1460mm off the ground. It features a novel media bar at the front of the bonnet, which can be used as an external information display. It sits on double-wishbone suspension at the front, with a multi-link set-up at the rear, and will also feature an active rear spoiler.

2025 sony honda afeela 1 show car front digital greeting

The Afeela Intelligent Drive system will offer level-two-plus autonomous driving, using data from more than 40 sensors, including camera, lidar, radar and ultrasonic sensors. 

Inside, the car will feature a distinctive yoke-style steering wheel, a large panoramic screen and active noise-cancelling technology. The infotainment is built around a customisable display screen, which can be run through the Afeela Personal Agent voice control system. A number of apps, including Spotify, TikTok and Zoom, will be offered in the car.

SHM claims the audio system has been designed to optimise sound for each seat, including advanced noise-cancelling technology. Meanwhile, around 70% of the interior surface area is made from plant-derived and recycled materials – while recycled materials are also used on both the chassis and steel body. 

It will arrive next year in top-spec Signature trim, which is priced at $102,900 (£82,000). Those cars will initially be offered with 21in alloy wheels, three exterior and two interior colours, a camera-based rear-view mirror and two screens for the rear entertainment system.



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